Visual content marketing, you say?

2018-06-19T09:34:52+00:00 June 13th, 2018|

  It’s simply impossible to imagine you ignore the growing value and power of visual content. It is clearly a major marketing trend. Our consumption of media has radically changed with the Internet and still continues to evolve to become more and more visual. Just look at three of the fastest-growing social media outlets: Instagram, Pinterest and Snapchat. All three are articulated around visuals.   The Power of Images Not surprising that we tend towards images and videos. 70% of our sensory receptors are in our eyes and half of our brain is involved in visual processing. The time it takes for our brain to make sense of a visual scene is only 1/10th of a second… and time has become so precious, we don’t want to waste it with non-visual content. Think about the use of Emojis and Gifs… they are often more eloquent than a thousand words. And as a marketer, you know you must adapt your content [...]