Analytics in retail

Analytics in retail

Sinds enkele jaren is de retail sector in transitie. De steeds grotere populariteit van e-commerce ontwricht de positie van gevestigde fysische verkooppunten. Retailers voelen zich hulploos doordat ze over minder [...]

2019-11-21T19:20:14+05:30november 21st, 2019|Retail NL|

Real-time lead scoring op verkooppunten

 “Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization” (Hubspot’s definition). Lead scoring heeft tot doel [...]

2019-11-29T19:03:40+05:30november 21st, 2019|Retail NL|