In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes build to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have some 500 stores worldwide

Levi's store - Piximate


Headquartered in San Francisco, Levi’s has branded stores all over the world with hundreds of different products. The company’s customers have a strong relation with the brand. Levi’s need continuously to innovate and build a rapport with their end customers. In order to be ahead and differentiate themselves from the fast fashion retailers, they need to identify trends over all countries and be very quick in the answers they give to the market. Levi’s was looking for a solution helping them improving internal communication within one tool, where they could take pictures securely and exchange ideas based on all photos coming from more than 20 different countries.

The company previously tried a lot of different solutions without satisfaction. Other solutions were inappropriate as finding back photos in chat feeds and interaction with the compliant internal tools was almost impossible, leading them to use residential products that didn’t quit fit their needs.

Levis Justin Timberlake

Valerie Levy
Marketing and event manager

“We have tried a lot of different tools. They were too expensive or did not really give us enough value. We are very picky about the quality of our suppliers. Piximate was a hit for us.”


“We were looking for a solution that would make our life easier and fast. We didn’t have time for training or integration of complicated tools” said Valerie Levy. “We were still using worksheets and basic chat software. It was a nightmare for us”.

Levi’s is now able to collect all photos from external sources but also take a lot of photos that are automatically recognized through Piximate’s AI and sorted so all users can find them fast and share them securely internally.

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